Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28ARE YOU CHALLENGING THE STATUS QUO? Sport exists in a rapidly changing landscape where innovation enables growth. You must constantly adapt or be left behind in a tough market. It is also important to note that creating commercial revenue does not always come from new revenue streams. If you ask the question ‘why have we been successful?’ You may find that a successful product already exists and with some strategic input could be optimised to generate greater revenue. Example: a national event that attracts 5,000 fans but runs at a loss or breaks even. How do we turn that event into a cash-positive exercise? Bring down cost, attract more fans, re-structure and sell more merchandise, dramatically increase our online presence and following, or use the content to boost our social media channels in an acquisition campaign? Status Quo Matrix To maintain relevance and be innovative in your approach you must constantly ask yourself: Traditions: Are they of value or are they a hindrance? Do you accept If your organisation constantly evaluates these questions then the way things have ‘always you will be putting yourself in the best position to be innovative, been done’, or are you progressive, honest, and to succeed. questioning why?