Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28The first meeting should always be face-to-face. At the end of the first meeting, you should clearly understand the goals of the business and agree to the next steps. THE FIRST MEETING Your aim should always be to organise a face-to-face discovery discussion with your potential partner. Do not go with a pre-prepared pitch, go with your solid understanding of their foundation and ask more about what they’re trying to do. Ask them what their challenges are and start understanding how you can help them achieve their goals. The first meeting is important to start building the relationship between you and your key contact and gain an understanding of their goals. You should leave the meeting with agreed next steps, including plans to tailor an approach to help them achieve their goals. Their business goals may include: • brand alignment with your value proposition • brand exposure (generally only for new business or companies rebranding) • lead generation • improving internal/external diversity.