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BetterunderstandtheenvironmentbygainingandsharingdeeperinsightsandmeasurementForanysectorororganisationtothriveitneedshigh-qualityinformationresearchanddata.ThisisanareawheretheASChasandwillcontinuetoprovidenationalleadershipinawaythatisaccessibletoallsports.ItwillbeledbytheASCsSportInsightsbranchwithastrongfocusonthefollowingpriorityactionsAnewannualnationalparticipationsurveytodateoursportsparticipationdatahasbeenlimitedinitsscopeandusefulness.Thishaspresentedasignicantchallengenotonlyforusbutforthesportssectorgenerally.Itisverydiculttomeasureperformanceinparticipationwithouteectiveandconsistentmeasurement.TheASCwilldevelopanewnationalparticipationsurveytobetterunderstandparticipationtrendsinAustraliainformpolicydecisionsandguidesportsstrategywithastrongevidencebase.Informationwillbewidelyavailabletothesectortoenableinformeddecision-makingandinvestmentaccountability.Sportindustryresearchwewillmaintainourinvestmentinindustry-leadingresearchtoinformthesectorofemergingtrendsandtohelpsportstoplanforthefuture.Wehaveaproudtraditionofproducingworld-classresearch.OurrecentMarketSegmentationforSportsParticipationandTheFutureofAustralianSportstudieshavebeenwidelyacknowledgedbythesectorandwewillcontinuetodeliveranannualresearchprogrammeaccessibletosports.Ourindustryresearchwillbeaccompaniedbyappliedlearningsandcasestudiesdevelopedthroughourdirectprojectworkwithsportingorganisations.ClearinghouseforSportwewillmaintainandenhancetheroleoftheClearinghouseforSportAustraliaspre-eminentsportinformationandknowledge-sharingdigitalportal.TheClearinghouseconnectsAustraliansportspeopletoaworldofideasexperiencesandknowledge.Sinceitslaunchin2011itsmembershiphasgrownrapidlywewillcontinuetoexpandthisnetworkandensureitscontentiscontemporaryanduser-relevant.BrokersofknowledgetheASCwillprovideleadershipfortheAustraliansportssectorandactivelypromotethemanybenetsofsport.Fromouruniquepositioninthesectorwewillbeproactivebrokersofknowledge.Throughface-to-faceforumsdigitaltoolssuchastheClearinghouseandothermediawewillconnecttheindustrytoshareinsightsandinformationtoimprovesportstrategyandplanning.TheASCwillconductnewbi-annualnationalforumsforkeysportexecutivestodiscusscontemporaryissuesandtoenableinformationexchange.Wewillhaveaparticularfocusoncross-sportcollaborationandthesharingofcasestudiesfromtheASCwithotherorganisationsandtheprivatesector.Play.Sport.Australia.TheAustralianSportsCommissionsparticipationgameplan13