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On the participation front research into the sports market tells us Australians are increasingly time poor have limited budgets and are being inundated by new forms of entertainment. With these changes new preferences are emerging Australians want greater flexibility more tailored products and sport that works for them. The ASC must be at the forefront of helping sports to thrive in a changing environment. The challenge is to ensure that sporting organisations and clubs remain relevant grow and prosper. At a time when expectations of the ASC are high opportunities are great and our resources are finite we need to focus on what is important and have the courage to stop doing what adds less value. In order to succeed we need to strive for excellence and be agile enough to take advantage of opportunities and address deficiencies.