58 AUSTRALIAN SPORTS COMMISSION ANNUAL REPORT 2016–17 ANNUAL PERFORMANCE STATEMENTS The Drivers of Sports Participation (Drivers, equivalent to the AIS performance drivers) is a framework developed by the ASC to support industry stakeholders in the delivery of stronger participation outcomes. The ASC engaged Nielsen Sports in 2016 to undertake a comprehensive consultation process which included 13 workshops. These involved the sports sector and external business leaders to test and validate the key strategic areas of a business which drive growth in sports participation, and develop the Drivers. The Drivers will be released publicly in 2017–18 and provide a shared language around the pillars of participation. Additional resources and toolkits are being developed to support the implementation of the Drivers in 2017–18. A critical enabling factor behind increased participation is the quality and availability of sufficient and appropriate sporting infrastructure. In 2017 the ASC commenced two projects aimed at; (1) better understanding the important contribution community sport infrastructure makes to the Australian economy, community strengthening and the nation’s health, and (2) supporting organisations to be more competitive in attracting investment into community sport infrastructure projects. The ASC partnered in launch of the Let Kids be Kids campaign in February 2017. The campaign addresses the issue of poor sideline behaviour at junior sport — and received significant media coverage across the country with special features on ABC, the Seven Network and SBS. Videos featuring children discussing poor sideline behaviour and how it negatively affects their sporting experience were produced. Current elite sportspeople were also featured in videos recalling how they experienced the same issues as juniors and how that behaviour does not belong in sport. The videos were distributed through social media and the campaign has been viewed over 500,000 times on Facebook whist the online resources have been downloaded more than 38,000 times from the website.