65 AIS European Training Centre in Italy. Optimising the use of these facilities, including commercial activities, is important in ensuring that the ASC is well positioned for the future. The ASC has an important role to play in promoting the sport sector and the value that sport participation and high performance activities deliver. Central to this are the delivery of key events and conferences, including the ASPAs, ASC Media Awards and regular communications across the sport sector and the broader public on the priorities, developments and achievements in Australian sport. The Perform Pillar forms an integral role in supporting and strengthening ASC staff, resources and facilities to assist in delivering PBS Program Objectives A, B and C which form PBS Outcome 1. Our Approach In 2016–17 there has been a focus on supporting the business to achieve deliverables under the Win, Play and Thrive pillars and the continued development of systems and support for ASC programs and people. A number of projects have been undertaken to assist and inform the review into the ASC’s strategic priorities and the role that the ASC organisational structure and assets will play in the future of the ASC. The implementation of targeted communication strategies across both participation and high performance has been a key priority this reporting period. Key activity areas were: > > communication of priorities, goals and successes of the ASC and Australian sport > > effective management of resources > > implementation of revenue generation opportunities that deliver the greatest value > > a focus on strategic priorities and operational effectiveness. Success is gauged by our media profile and our stakeholders’ satisfaction with the ASC’s performance as a leader in the sport sector, the results of our employee census surveys, and how effectively we deliver on our strategies.