Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28In a practical sense, if a sport exists purely for high performance (HP) outcomes, every decision should be made with the ultimate goal of sustainable and ethical international success in mind. To help achieve this, the business may identify different opportunities to generate commercial revenue outside the core HP program. An HP focussed NSO may develop a new market-driven product strategically aimed at the recreational market. The resulting commercial success of this product will generate revenue to be reinvested in HP. This recreational product, whilst not a HP program or feeder to HP, is still helping you reach your HP goals by generating greater investment. RESOURCES MISSION HP PROGRAM COMMERCIAL REVENUE REC PRODUCT