Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28ATHLETE INTELLECTUAL PROPERTY The story of your sport paired with that of an athlete can be a powerful one. From a consumer point of view, our research shows after watching a personal profiling story, 72 per cent of people are likely to follow up on an athlete and their sport1 . This remarkable statistic shows the importance of getting the story and value proposition out there and into the market to increase interest in your sport. 72% of people state they are likely to follow up on an athlete and their sport after watching a personal profiling story Using an individual athlete’s intellectual property and personal profile together with the sport creates a story that is authentic, extraordinary and unique. An athlete’s background coupled with hard work, determination, success and support which can be offered by your sport is something brands Australia-wide and around the world will want to align with. It’s a matter of unlocking the story, of discovering the value proposition and then taking it to market in the right way. REPUCOM: Helping NSOs to successfully commercialise women’s sport Value exchange You must provide value to each other ASSETS Examples of other commercial assets your sport may have include databases, events, intellectual property, products and digital. This can be broken down even further to signage, activations or naming rights. Once you have a national understanding of your portfolio of assets and how they are aligned you can use this to help form part of a tailored value proposition that fits in with the wants and needs of any potential commercial partner. 1