Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28CHECKLIST – SECURING AND MAINTAINING COMMERCIAL PARTNERS Do we target partners based on alignment to our value proposition? Have we researched the business goals, objectives, and values of the potential partner? Have we thought about different ways our sport can help them achieve their business goals? Have we identified the right person within the business to speak to? Can we now tailor a proposal to meet their business goals, and present this to the right person within the organisation? Do we have a clear understanding of their business goals? Have we organised a face-to-face meeting with the right person? Do we use the language of their business?