Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28HOW TO TARGET POTENTIAL PARTNERS With your foundation in mind, start identifying companies you may wish to approach as potential partners. Ensure you understand the positive elements of your value proposition which will provide benefit to their brand. Example: A high energy drink company seeks to align with brands that are edgy, risky and exciting. Outside of this targeted approach, every sport’s board should be consistently leveraging their networks to build leads for the sport. They should be the champions for the sport, consistently promoting it and opening doors with potential partners. HOW TO APPROACH POTENTIAL PARTNERS Once potential partners have been identified, invest time into researching and understanding their business goals, objectives and values. This information is usually available publicly, and should form their organisation’s foundation. Challenge the status quo and consider ways your value proposition can align with different parts of the organisation. Examples of this could include: • community development • diversity • marketing • people and culture. Money for sponsorship can come from different budgets within the business depending on outcome. Don’t assume there is only money within the marketing budget.