Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28MISSION CULTURE AND VALUES Having a clearly defined mission enhances decision making and shapes your identity which will ultimately form an important part of your value proposition. Example: if your mission as a sport is to grow community and grass roots participation, then you can reflect back on this when making important strategic decisions, be it commercial or non-commercial. Your mission should be simple, concise and clear. The mission should be articulated in the strategic plan and consistently referred to during decision-making. Your culture and values should embody how you want to achieve your mission. Agreed values will shape your behaviours, all of which will form part of your value proposition. Example: TEAMWORK — We will be inclusive and work collaboratively to achieve our mission. If these values and behaviours are shared and reinforced throughout the organisation from the board down, the organisation works towards a common goal using shared behaviours. Being a value-based organisation shines through to any potential partner undertaking their due diligence prior to signing or considering a formal commercial partnership. With a clear mission and subsequent value set you can mitigate uncertainty in strategic decision making. Always refer back to your values when making important decisions.