Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28CHECKLIST – THE MARKET Dowehaveaclearlydefinedandmeasurablevisionforsuccess? Do we know who our consumers are and how they want to consume our sport? Do we know how consumers are engaging with our product? Do we know how satisfied consumers are with our product? Do we know the UX our consumers are seeking? Have we undertaken the status quo matrix: • Why? • How? • Who? • Where?