Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28WHAT IS YOUR USER EXPERIENCE? The user experience (UX) is about how someone engages with your product or service, and how satisfying the experience was for them. For sports, the UX depends on how your sport is being consumed. If the majority of your consumers are participants you need to understand that UX. You must then evaluate that against the UX participants are seeking. If you can combine the right UX within a strategic framework that produces increased revenue then we have a sustainable model for the organisation. Visually this can be represented by: UX $ CS A great user experience (UX) that helps produce or increase revenue ($) is the perfect model for commercial sustainability (CS)