Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28VALUE PROPOSITION Your value proposition is what you can offer to a potential commercial partner that is unique to your sport, unique to you. In essence it is your ‘story’, you are offering your intellectual property to be used in creative ways by a valued partner. They are aligning with your story because it delivers value to them. When selling your sport to consumers or selling your sport to potential commercial partners it is important to understand and communicate your value proposition. The most important progression for sports that exist outside of professionals sports is to move on from selling signs or logo space based on reach or ‘eyeballs’. That is not part of your value proposition and not a platform to compete on. You need to be creative in the way you understand and present your value proposition and how it can be used by a potential partner. Example: Potential partners may want to align their brand with your HP program. In these circumstances, potential partners may seek to align their brand with values such as excellence, hard work, honesty, innovation, and so on. In this instance, HP is the main driver and forms the value proposition. WHAT IS YOUR VALUE PROPOSITION? Your value proposition is a mixture of your sport’s profile and perceptions both within and outside of your community, your intellectual property (including your brand, your sport, your athletes and your content), HP and your grassroots. This culminates as your unique value proposition and tells a story about who you are, what you stand for and what your story is. This is what makes you, you. Discovering your value proposition will change the language around obtaining commercial partners. When you realise your true value the balance changes, you can then seek meaningful, sustainable partnerships.