Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28Having a highly functioning and successful membership program or events program will in turn create a more appealing prospect for potential commercial partners. Resources used correctly in these areas can dramatically increase your value proposition as well as provide new and improved assets that can be commercialised. Having a clearly defined national commercial framework is vital to the success and commercial sustainability of your sport. The immediate positive effects are: • Nationally aligned and clearly articulated assets which can be packaged and commercialised. Example: An official membership partner may be part of a commercial partnership that also covers event sponsorship. • The ability to identify and audit assets. • Identification of new commercial assets. A common complaint is ‘we have nothing to sell’. This clarifies and identifies assets.